JEFF MCCANN

ART DIRECTOR / DESIGNER / MAKER

EVENT DECORATION & ACTIVATION  /  SNAP! SPARKLE! POP!  /  THE TRIBE  /  2017

The Tribe: Art & Design is a shop on Oxford St, Darlinghurst that supports emerging and established creatives. They wanted to create a week long in-store activation in partnership with neighbours Spunky Bruiser & Fine Fellow for Mardi Gras. The aim was to make a big statement visually and have an activity that ran for the entire week. 

The event was called SNAP! SPARKLE! POP! I created a high impact rainbow inspired shop front display that embodies the crafting DIY aesthetic of the store. The display featured a geometric crystalised landscape pattern that crawled its way around the store. With 3D cardboard components helping to bring the display to life. This was accompanied by large scale paper feathers hanging from the roof. 

As an activity we opened the store up during evenings for face painting, 3D body art and glitter beards. Catering to the large numbers of people heading out each night to celebrate Mardi Gras. Customers were also able to shop the store and use the space as a meeting point at the beginning fo the night.