GARAGE SALE TRAIL
MARKETING & PROMOTIONAL COLLATERAL
GARAGE SALE TRAIL EVENT, 2019
NATION WIDE (SYD BASED)
Garage Sale Trail happens once a year in October over a weekend. It is essentially a nationwide garage sale. Over 400 000 participants will either host or attend one or multiple garage sales. They can he held at homes, schools, libraries, community halls etc. The event happens with the support of Local Council partners. The initiatives aim is to shine a light on reusing. To help reserve the planet and help strengthen community.
My design brief was to design and create various costume pieces that public figures would wear for marketing material. All blazers used were op-shopped with decorations primarily repurposed materials like old campaign banners and clothing. GIFs were added as an addition to help bring more fun to social media posts.
Elements include:
6 x trail blazers to be worn by Local Council members and public figures for social media and marketing material.
10 x party glasses with ‘reuse’ and recycle imagery.
5 x GIFs for social media use
Testimonial
“We had the enormous pleasure of working with Jeff once more on the Garage Sale Trail campaign in 2019. Jeff is a master upcycler, designer and all round legend. An epic collaborator and awesome human with supreme talents to turn what others might see as obsolete and unwanted into something beautiful and super desirable once more.”
Barbara Gill, General Manager