EVENT DECORATION & ACTIVATION / HOMEMADE BIRTHDAY PARTY / HOMEMADE SATURDAYS / 2017
Homemade Saturdays wanted to create a new visual language for the nightclub for their birthday party. Something that was exciting and fresh for their patrons, similar to an artist take over concept.
I came on board to art direct this project. This job had a wide range of components which included:
-Marketing. Posters and social media content, template artworks for weekly updates to events and Snapchat take over.
-Decorations, 2-5m long paper feathers hung from the roof, totem pole sculptures for onstage and entry ways.
-Performance. Large paper feather fans for stage dancers and custom earrings for drag queens and dancers.
-Digital. 2 videos/animations projected onto stage. (Shown below)
-Activation. Face painting and body glitter for patrons on the night
Photography by Gabriel Mullins @japesd
Videoy by Dan Walkington @dan_about_town & Like Williams @daspook
Video dancer: Rachell Daley @rachelldadey
"It was a pleasure working with Jeff for our annual birthday party. The work he created exceeded our expectations and the attention to detail was amazing! He was able to transform the space into a technicolour tribal party that our patrons loved."
Sophie Page, Homemade Saturdays at Home The Venue, Darling Harbour, Sydney