THE TRIBE (RETAIL STORE)

ACTIVATION

SNAP! SPARKLE! POP! MARDI GRAS PRADE DAY, 2018

OXFORD ST, DARDLINGHURST

The Tribe is a art and design store in the heart of Mardi Gras land that sells locally made art and design, whilst hosting workshops and pop up exhibitions.

My design brief was to create a store ‘take over’ style of event that would happen in store before the Mardi Gras parade. The event had to revolve around dressing up.

Assets included:

  • Creating sample imagery for digital advertising.

  • Run the glitter beard and 3D body art stations.

  • In-store decorations. Giant paper ceiling feathers and window display.

Photography by Giuseppe Santamaria