JEFF MCCANN

ART DIRECTOR / DESIGNER / MAKER

SCULPTURE  /  TREE PYRAMIDS  /  ROAR MUSIC FESTIVAL  /  DUBBO  /  2016

The ROAR Music festival was created as a response to the limited opportunities for people in regional NSW to attend large scale music festivals. The festivals focused on electronic music in 2016 and were after large scale art to help create a dynamic and exciting space for festival goers. 

I created 3 sculptures called Tree Pyramids, which are my interpretation of a tree. Each structure stands at 3 metres tall and is made from steel and sign writers sheeting. They were positioned at the entry of the festival.

After the festival Roar management partnered with the Western Plains Cultural Centre (WPCC) to create the opportunity for the sculptures to become a permanent installation at the WPCC. They have been used to help transform a space that was previously neglected and under utilised.